Dale Carnegie Training
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Training Sales

Winning with Relationship Selling

To win in business, it’s not about the sale. It’s about the relationship.

Public course fee
R12,000
Delivery
In person or live online
Accreditation
NQF level 5, 5 credits
Next start
18 November, Cape Town
Register or enquire See dates
A Dale Carnegie trainer facilitating a session in Johannesburg

Overview

Today’s most effective sales professionals build real relationships with their clients to ensure long-term results.

Clients arrive armed with facts. They’ve explored your website, compared pricing and read your reviews. So where does the salesperson fit in? High performers do something the internet can’t: they build relationships. They’re committed to their client’s success, and those relationships create loyalty and referrals that fill the pipeline and carry them past their targets.

Join us and learn why Dale Carnegie is the global leader in building lasting, meaningful business relationships.

Who should attend

Sales professionals who want better results through stronger relationships.

What you’ll be able to do

  • Set goals for personal and professional success
  • Build a dynamic, confident sales attitude
  • Find the best prospecting methods to keep your pipeline full
  • Form relationships that increase customer lifetime value
  • Listen actively to spot opportunities and minimise challenges
  • Establish credibility and communicate your value
  • Use social media to extend your network
  • Ask the questions that reveal customer needs
  • Create interest with a customer-centric solution

Topics covered

  • Maximising sales by building client relationships
  • Creating connections that expand your network
  • How collaboration leads to commitment
  • How relationships create loyalty for you and value for clients
  • Communicating your value with confidence and ease
  • Managing hesitation by building belief in your abilities

Primary competencies

Attitude
Maintains a friendly, positive and enthusiastic outlook.
Initiative
Proactively makes things happen.
Influence
Inspires mutual commitment to an all-win outcome.
Communication
Practises active listening.
Professionalism
Projects honesty, confidence and integrity.
Interpersonal skills
Builds strong, long-term relationships.
Customer experience
Sees the world from the customer’s perspective and creates loyal champions.
Customer acquisition
Turns prospects into loyal, long-term customers.

Upcoming dates

Public courses run in Johannesburg, Durban, Cape Town and live online. Any course can also be run for your team on your dates.

  • 18Nov 2026

    Cape Town

    In person

    R12,000

    Register

Register or enquire

Choose a date, or tell us what you need. Companies can register several people at once. We’ll confirm your place, invoice and joining details by email.

  • Pay by EFT, credit card or company purchase order
  • One free transfer to a later date
  • Printed and digital certificate on completion

We handle your information in line with POPIA. See our POPIA notice.

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Let’s talk about your people.

Tell us what your team needs. We’ll recommend the right programme, format and dates, and send a proposal.

Book a needs assessment See course dates

Or call us directly