Over a century of helping people lead with confidence.

Dale Carnegie taught his first class in New York in 1912. His principles are now taught in more than 25 languages, and our South African team brings them to individuals and organisations across the region.

Our proof is in our history

Dale Carnegie began by teaching public speaking to working adults. What he found was that confidence, communication and the way we treat people decide how far we go. In 1936 he published How to Win Friends and Influence People, still one of the most widely read business books in the world.

Over more than a century, Dale Carnegie has seen the world go through its fastest cycles of change, and has helped clients stay ahead of their competition through each one. The principles have stayed the same. How we teach them keeps evolving, from the classroom to live online learning and AI coaching.

A global network, a local team

Dale Carnegie Training South Africa is part of a worldwide network with consistent standards, materials and trainer certification.

1912: Dale Carnegie teaches his first class
8 million+: graduates worldwide
200+: offices around the world
25: languages of training
1998: ISO certified since

The team behind Dale Carnegie South Africa

Certified Dale Carnegie trainers and coaches who facilitate in person and live online, from Johannesburg to Durban and Cape Town.

Theolene Steyn 072 596 4845 theolene.steyn@dalecarnegie.com
Shanice Naidoo 071 351 0697 shanice.naidoo@dalecarnegie.com
Liana Flischman 082 445 9088 liana.flischman@dalecarnegie.com

Why organisations choose us

A proven method

The Performance Change Pathway™ prepares learners before training and supports them after it, so new behaviour sticks.
How it works
Accredited and compliant

SETA-accredited public courses, Level 1 B-BBEE contributor and ISO 9001 certified, with the paperwork your skills development claims need.
Accreditation FAQs
Flexible delivery

In person in Johannesburg, Durban and Cape Town, live online, or on-site at your premises anywhere in Southern Africa.
See course dates
Recognised by the industry

Named a Training Industry Top 20 Leadership Training company for 2026, and a Training magazine Network Choice Award winner in 2025.

Training that changes what people do on Monday

Our Performance Change Pathway™ engages learners from the first conversation through follow-up and coaching, so new skills become habits. We believe the emotional shift matters as much as the behaviour shift.

Input

We start with your business and learner needs.
Awareness

Critical-factor interviews, a business improvement discussion and the 5 Lens Assessment with personal feedback reports.
Experience

Practical training in person or in live online workshops, built around real workplace situations.
Sustainment

Report-outs, formal feedback and ROI, digital sustainment sessions, individual and team coaching.
Output

Measurable business and learner results.